LinkedIn is undoubtedly the most effective social medium for personal branding and demonstrating your professional expertise. But there's much more to LinkedIn than an online CV platform! Desktop Genies half-day, hands-on workshop takes you from the basics through to the less used features of LinkedIn, to ensure you get the most out of your LinkedIn presence

Topic covered:

• Setting up and enhancing your profile to attract potential customers

• Finding new connections, partners, and media contacts

• Getting recommendations on your work

• Privacy settings

• LinkedIn groups

• LinkedIn Events

• Recruiting employees and finding jobs

• Events & Polls

• Whos been looking at your profile?

• NEW – Skills – Adding to your profile

Benefits of attending:

Identify the right people to link to, to form strategic partners and business relationships

Receive introductions or referrals to prospects and strategic partners

Find out more about prospects and customers to help make the conversations online and offline easier

Gain further insight on your field of expertise by joining key groups and generating discussions with like-minded professionals

Find the right person to fill a vacancy, or find the right job for you!

NOTE: you MUST bring a wifi-ready PC with you, which you can then use to get online through Townsend’s wireless connection. Please check in advance that your laptop can connect to a public wifi network, as failure to do so on the day means inability to take part in the workshop.